Team All Good is excited to announce the newest addition to our Brand Ambassador team: Paige Alms. Paige is a 2x Big Wave Champion who is — pun intended — making big waves in the surf industry as one of the few women surfing giants in a sport dominated by men.
As a self-taught, jack-of-all-trades powerhouse, she’s worked tirelessly all her life to pursue her lifelong dream of becoming a professional surfer. She started surfing giants when she was 15, and became the first (and is still the only) woman to get barreled at Jaws – one of the world’s biggest surf breaks. Not to mention, she’s been nominated 4 years in a row at the XXL Awards and won the “Women’s Best Overall Performance” for the 2014-2015 season.
But when you talk to Paige, you’d hardly know she’s one of Maui’s token female big wave surfers — you feel as if you’re talking to someone you’ve known forever. She’s humble yet determined, firey but compassionate, and is always looking for a laugh. When she isn’t surfing or working, you can find her making art, playing ping-pong, organic gardening, or working on her latest project to combat plastic pollution: “The Trashy Selfie”.
Our Brand Ambassadors are top athletes who not only excel in a human-powered outdoor sport, but also have a passion for products and movements that protect the planet — they are our examples of what people can do for the world. Paige couldn’t be more perfect. Paige is at the ready to spread the All Good vibe and #ReefFriendly message far and wide, and firmly believes that we can protect our skin and the planet through simple everyday decisions. Here’s what Paige has to say:
“All Good’s dedication to making reef friendly sunscreens is important to me as a surfer and ocean advocate,” says Alms. “To put it simply, your sunscreen choice matters in both protecting your skin and the planet. I look forward to being an All Good ambassador and spreading the reef friendly message around the globe.”
Paige is a shining role model for girls and women everywhere and is a strong voice for ocean protection. She walks her talk and continues to push herself to ride the biggest waves possible because it’s what she loves to do.