Nature brings a lot to the table. From botanical medicines to feel-good vibes, All Good was founded by meeting nature at the table and not adding much else.
Back in the olden days (the 90s), All Good’s founder, Caroline, whipped up her first batch of plant-based hand salve for her merry band of climbers, farmers, and makers. She called it, poetically, All Good Goop: a glob of pure n’ simple organic ingredients that smelled like a dream and worked like a charm. The rest, as they say, is herstory.
Caroline designs an herbal garden based on medicinal needs -- headache, skin, relaxation sections. She notices that certain plants grow well together and starts creating potions based on plants that thrive together
We immediately become a member of 1% for the Planet.
Start selling in health food stores and specialty outdoor shops. Our delivery truck is a home-rigged biodiesel van.
Caroline and Ryan (hold again for the "awws") get married, and continue mixing work and pleasure
Our friend Burr designs a new label. We beg/bribe him to join the team. He’s in for life.
We hire our first official employee, Audrey (she’s still with us)!
Sales in 500 stores nation-wide!
We set out to rebrand from “Elemental Herbs” to something new. We do a deep dive into our essence and what name would be perfect, through the process we realize we had it all along: “it’s just all good." We rebrand to “All Good”
Second baby born!
Moved from an 800 sq ft office to 8000 sq ft warehouse.
Bring on warehousing and ship out with an all woman team to customers globally
Attendance to the Coral Reef Symposium inspires action on educating about safe sunscreen choices
We join OSC2 of Sf bay area businesses to connect with fellow changemakers
We added 5 full time new employees, hosted killer interns, we shut down offices to march for climate, and nearly doubled our giving to 20 environmental organizations locally and globally
First business in Morro Bay, CA to be a Certified Green Business