All Good’s Story
& Social ResponsibilitY
Nature brings a lot to the table. From botanical medicines to feel-good vibes, All Good was founded by meeting nature at the table and not adding much else.
Back in the olden days (the 90s), All Good’s founder, Caroline, whipped up her first batch of plant-based hand salve for her merry band of climbers, farmers, and makers. She called it, poetically, All Good Goop: a glob of pure n’ simple organic ingredients that smelled like a dream and worked like a charm. And the rest, as they say, is “herstory”.
OUR JOURNEY TO DEVELOPING OUR BODY CARE LINE
Caroline designs an herbal garden based on medicinal needs -- headache, skin, relaxation sections. She notices that certain plants grow well together and starts creating potions based on plants that thrive together
We immediately become a member of 1% for the Planet.
Start selling in health food stores and specialty outdoor shops. Our delivery truck is a home-rigged biodiesel van.
Caroline and Ryan (hold again for the "awws") get married, and continue mixing work and pleasure
Our friend Burr designs a new label. We beg/bribe him to join the team. He’s in for life.
We hire our first official employee, Audrey (she’s still with us)!
Sales in 500 stores nation-wide!
We set out to rebrand from “Elemental Herbs” to something new. We do a deep dive into our essence and what name would be perfect, through the process we realize we had it all along: “it’s just all good." We rebrand to “All Good”
Second baby born!
Moved from an 800 sq ft office to 8000 sq ft warehouse.
Bring on warehousing and ship out with an all woman team to customers globally
Attendance to the Coral Reef Symposium inspires action on educating about safe sunscreen choices
We join OSC2 of Sf bay area businesses to connect with fellow changemakers
We added 5 full time new employees, hosted killer interns, we shut down offices to march for climate, and nearly doubled our giving to 20 environmental organizations locally and globally
First business in Morro Bay, CA to be a Certified Green Business
THE ALL GOOD IMPACT
Since the early days of farmers’ markets and the invention of all Good Goop, All Good has become an international brand with a long list of awards and certifications under its belt. From being awarded the PETA Certificate of Appreciation 2009 to winning 2016 Family Owned Business of the Year, All Good has been recognized dozens of times based on our close connection to the environment and community.
Being a certified Climate Neutral Company and certified B Corporation, we balance purpose with profit. Each decision we make is purposeful, focusing on the impact we have. As a B Corporation, we were awarded Best for the World 2017, 2018, and 2019. We continue to strive towards greatness — both in terms of our products and the causes we support.
We stand for:
- Clean ingredients
- Botanical-based ingredients
- Ethical choices
- Organic ingredients whenever possible
Our core values reflect who we are. We are proud to maintain an organic farm that employs regenerative farming techniques, ensuring higher quality products. It is also important to us that we maintain ethically sourced supply chains.
Best of all, our products are clean, safe, and NEVER tested on animals.
Our love and respect for the planet has led to ideas such as our FREE THINKING Initiative which states a goal of a plastic-free future, with the continuous reduction of plastic in our packaging, as well as promoting PCR (post-consumer recycled plastic) in as many of our products as possible.
Since our humble beginning, we have developed an extensive collection of products, including skincare, beauty, health, lips, deodorants, sunscreen, and more! We go that extra mile to ensure that these products are good for you and the planet. We love the fact that our sunscreen products are also reef-friendly. We think you will too! We are also excited to expand into new areas in the future, focusing on clean beauty and the expansion of our existing products.
While we have always been mindful of the planet and our consumers, we also remain closely connected with our community — especially in times of need. All Good is thrilled to be able to help other nonprofits, companies, and individuals. Most recently, our team donated $1.5 million in hand sanitizer donations to Earth Guardians, supporting tribal nations. We also partnered with PATH, supporting homeless communities throughout California.
Some of the other causes we support include but are not limited to Los Angeles and San Francisco-based food banks, the Kohala Foundation, Conservation Alliance, Outside Now, Sustainable Coastlines, NAACP SLO, and Nā Kama Kai.