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Job Openings: Marketing


 

Marketing Job Posting

Morro Bay, CA

Title: All Good Marketing Lead (aka Playful Raconteur)

Position Description: All Good Makes Everything Better®. And All Good seeks a positive, experienced, innovative, dynamic, creative, intelligent, thoughtful, organized and self-motivated person to lead the company’s marketing through the next phase of growth. The position is responsible for end-to-end development of marketing strategy and execution for all product categories and brand led initiatives.


Responsibilities:
o Build and execute annual and long-term marketing plans, strategy and tactics to drive demand generation and market awareness globally across channels – working with cross-functional team-members and agencies
o Develop go-to-market plans that build consumer awareness and loyalty
o Guide the strategic and creative development for website, email and social content, in-store messaging, brand events, product packaging, trade shows and advertising
o Partner with sales to develop channel strategies and tactics to achieve domestic and international goals
o Develop strategy and execution of brand ambassador program: All Good Athletes, Influencers, and Non-Profit Partners
o Manage annual marketing budgeting in collaboration with CFO and CEO - including forecasting and measures
o Support product development and initiatives on knowing and growing the All Good consumer
o Understand trends and market dynamics using quantitative market and/or unique customer POS data
o Manage and run cross-functional meetings - monitoring the timing and execution of product related campaigns, monitoring transition and phase out
o Be the brand’s biggest cheerleader – serving as the brand guardian and key steward of brand standards


Requirements:

o Bachelor’s Degree required; MBA a plus; 8-10 years of marketing experience in Brand Management with progressive responsibility in consumer-packaged goods ($5-20M size triple bottom line company preferred)
o Consistent track record of planning and executing integrated marketing campaigns
o Strong cross-functional and agency management experience, with the ability to take a brand strategy and bring it to life across multiple touch-points from idea to launch
o Experience with activations across social, email, in-store activations, events and digital media
o Strong thought leadership, written, and verbal communication skills with proven ability to interact directly with leadership to drive strategy and investment decisions
o Experience with international business and global brand management
o Familiarity with Adobe Suite, Microsoft Office, Mac Hardware and Software, SEO & Google Analytics
o Understanding and excitement to embrace 1% and B Corp philosophy in daily business
o Adventurous spirit with dedication to environmentally and socially responsible innovation
o Ability to thrive as a can do team player and leader in All Good’s fast paced, upbeat and casual culture

Position Type: Full Time

Start Date: Immediate

Reporting: Position reports to the CEO with daily relationship to VP of Sales

Compensation: Salary commensurate upon experience

Location: 1149 Market Ave, Morro Bay, CA 93442

Contact: If you are interested, please send resume and “why you are a fit” to jobs@allgoodproducts.com. In the subject line, write: MARKETING. Thank you for not calling, your email will receive a reply.

 
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