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All Good Stories

How All Good Became a “Best for the World” Business

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2019 marks year 10 (!!) of our certification as a B Corp.

*Hold for round of applause*

To celebrate, we want to highlight both our team’s decade-long B Corp evolution as well as businesses all over the world who are increasingly making decisions with people and planet in mind.

Until recently, it has been widely accepted that the sole purpose of business is to strictly make profit -- now, companies small and large are waking up to the idea that business can be used for good. 

When All Good started way-back-when with All Good Goop, our mission was clear: to live and to inspire people to live in balance with nature. Then and now, we operate on these foundational values in every business decision made - so when the opportunity to have our company 3rd party verified presented itself, we said: “sign us up.” B Lab, the non-profit behind the B Corp certification, is on a mission to inherently change the way we do business and to create an economy in which all stakeholders are thoughtfully considered.

“Each year, we try to improve on metrics in areas that both amplify what we are already doing and ones that challenge us to do better” says Lindsey Bolton, All Good Community Rockstar who works closely in partnership with B Lab. Since 2009, All Good’s score has risen leaps and bounds from where we started, and we have been recognized by B Lab as a Best For The World honoree for Environment, Governance, Changemakers, and Overall. 

Not only has All Good’s involvement with B Corp grown, but so has the B Corp movement as a whole. There are now over 2,600 companies that have succeeded to obtain the B Corp certification and we are all working together to create a more inclusive economy.

We are so lucky to be a part of the family.

“When we decided to implement a retirement fund for our employees, we chose a B Corp certified company in which investments are focused solely on environmentally conscious investments,” Bolton says. “Not only were we able to collaborate with a fellow B Corp to make an impactful business decision, but we improved our score in the process.”

Upholding these standards as a company is not always easy, but it is something we do because it is inherent to who we are. Excitingly, it is not only businesses who are taking action in this movement-- it’s consumers too. Choosing brands that have fundamental core values, speak up for a cause, and make decisions ethically route is far and away the most impactful feat in this mission. Every dollar you spend is a vote for the kind of world we all live in.

Let’s celebrate the month of love by using our dollar to vote for a better world.