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Buy 1 Jar of All Good Goop, Save 1 Acre of the Amazon Rainforest

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Sections from this blog post were originally published by Alter Eco and can be read here.

An Ecosystem in Need

The Amazon rainforest is one of the greatest natural wonders on this planet. It plays a vital role in regulating our global climate by absorbing carbon dioxide and releasing oxygen into our atmosphere. Millions of native species and indigenous peoples call the Amazon their home and right now, their home is under threat. As a result of illegal deforestation, logging, mining and ranching, the Amazon is experiencing a huge surge in wildfires this year (many intentionally started). ⁠Millions of trees are cut down each year to the benefit of agribusiness and large corporations, with little concern for the impact on communities, species and the climate. We must work to end this.

It’s important, now more than ever, that we fight to end deforestation and protect our forests so they can continue to regulate our climate for generations to come.

By voting with your dollars, YOU can help do just that.

All Good is partnering with other sustainable, mission-driven brands to rally global communities, raise awareness, and conserve and protect the Amazon rainforest. Inspired by our friends at Alter Eco, we have committed to donating $1 from every sale of All Good Goop to the Rainforest Trust’s Conservation Action Fund (CAF), which will safeguard up to 500 acres of Amazon Rainforest.

Rainforest Trust purchases and protects the most threatened tropical forests, saving endangered wildlife through partnerships and community engagement. They believe that action we take now to protect rainforest will have a lasting impact on the future by maintaining our planet’s critical ecosystems.

We couldn’t think of a better product to help heal the world’s largest rainforest because All Good Goop is the ultimate healing salve. Use it on dry skin, cracked elbows, burns, scrapes, and more (and feel good knowing you’re saving the Amazon).

When you buy any jar of All Good Goop, you are working to protect an acre of Amazon Rainforest - just like that.



Strength in Numbers

And we’re not alone. Responsible companies like Alter Eco, Grove Collaborative, Gaia Herbs, the Town Kitchen, Bread SRSLY, and THRIVE Market have joined in on this campaign to protect even more rainforest land in the Amazon.

While we’re only a handful brands, we believe that there is more power in numbers. By working together, we hope to raise awareness around this important message and reach a larger community of like-minded activists. We encourage everyone to help advocate for change by using their purchasing power to invest in companies with transparent, ethical supply chains and pressure companies who are knowingly contributing to deforestation to invest in rainforest-friendly policies. It’s true that each of us is just one small brand, but through collective action YOU can help us amplify our impact.

Your engagement with these companies can positively impact the only place we can all call home. Together we can preserve our forests, slow the pace of climate change, protect the homes of millions of people and save wildlife from extinction.

Will you join us?

Other Ways to Join the Fight

There are many seemingly small, but effective ways you can join the movement to preserve the Amazon.

1. Donate directly to an organization working on the frontline to support indigenous communities fighting to protect their land, such as Amazon Watch, Rainforest Trust, Earth Alliance or Rainforest Action Network.

2. Sign the Petition to stop the deforestation and exploitation of the Amazon.

3. Plant a tree in the Amazon through our partners at Pur Projet.

4. Put the pressure on your local elected officials. Let them know you want responsible climate action NOW.

5. Avoid companies that are knowingly complicit in rainforest destruction. Ingredients like palm oil and soy are directly linked to rainforest destruction (reminder that many chocolate products use unnecessary non sustainable palm oil and soy lecithin). Make sure to avoid products sourced from Brazil, like beef and paper products. When buying wood products, look for a "Forest Stewardship Council (FSC)” seal to ensure it was sourced in a forest-friendly way.

6. Keep talking! It’s crucial that we don’t let this become yesterday’s news story. Stay informed and continue to educate others about what is happening. Unfortunately, there is a lot of disinformation circulating and corporate interest groups wish to downplay the severity of the problem. The more we can continue to speak about this tragedy, the better chance we have of ending this threat. 

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