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All Good is a lifestyle brand with a clear vision: to live and inspire others to live in balance with nature. We make organic body care products because we want you to feel amazing from the soothing natural benefits of botanical ingredients.

The mission began with Caroline, a massage therapist and outdoor enthusiast who, after working in emergency care on an ambulance, had the vision to create a product that would harness nature's power to heal. She first developed what was to become All Good Goop healing balm in 1997 on a northern California organic family farm where she lived and worked, initially using her product for herself when rock climbing and farming. Soon she was giving away her balm to family and friends and was humbled by their response. Anyone who tried it raved that All Good Goop was the only thing that helped just about every skin ailment. After giving this magical healing balm away for years, she decided to share it with the world.

So, from Caroline's kitchen to you, the company continues to grow with a diversity of body care offerings inspired by the very first product. Her husband, Ryan, joined in 2008 taking charge of All Good sales and building the brand.  As the branches extend, the roots grow stronger. We are grounded in core values that keep us delivering supreme quality, pure, simple and organic remedies for nurturing your body.

Elemental Herbs is the original name of the company, and was the brand name for the first eight years.  All Good has emerged as the name that ties the whole line together, and ties the brand back to its beginnings of the very first product: All Good Goop.  We have the same “elemental” formulas made with the same organic “herbs”, and now we share these with you under the brand name ALL GOOD.

The All Good team is now headquartered in Morro Bay, California, where we renovated a downtown warehouse into an eco-friendly environment for offices, inventory, shipping (and the occasional game of foosball or piano recital).  Just up the road is our organic farm where we grow food for the team and Calendula for All Good products. The farm also serves as a playground for company gatherings, venue for non-profit partners, and campus for a local nature school. Your purchase of All Good products directly supports environmental restoration and education projects through our partnership with 1% For the Planet. As a certified B Corporation, we challenge ourselves to live and do business by these triple bottom line values everyday.

Thank you for trying All Good!